The more traffic a site gets, the more data we have to calculate estimated metrics.
Estimates are more reliable the closer a site is to being ranked #1.
Audience Geography The audience geography data describes where visitors to this site over the past month are located, and how the site is ranked in popular countries. Engagement metrics help you understand how interested a site's visitors are with the site's content.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
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Global traffic ranks of 100,000 are subject to large fluctuations and should be considered rough estimates.
If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.