“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
However, a later version of the app will allow for a semi-permanent way to keep them.
Hinge, for example, will now allow users to augment their user profiles on the service with video.
The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.
But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.
This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.