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She arrived at our interview on a sweltering Friday morning in a hotel suite on the Las Vegas strip with a small entourage of two other budding social media influencers, Amber Vixx and Stefanie Joy (also not their names).After our interview, she and her friends will probably hit the pool at a local apartment complex and do what millennials do: eat pizza and play out their lives in front of tiny, portable cameras.Kelly Holland, owner and CEO of Penthouse, says beyond driving profits, the adult entertainment industry and social networks are serving the same basic need."Cams are the adult industry's response to Facebook, frankly," Holland says. It became what it was, I would tell you, not through Zuckerberg's brilliance, but because it was just the right thing at the right time.It was in the pocket for where we were culturally, and where were we.Like Instagram influencers or You Tube makers, today's webcam models need little more than a strong Wi Fi connection and an internet-connected camera to make a living.Signing up for services like My Free Cams, Flirt4Free, or Chaturbate, which are essentially platforms like Facebook or Snapchat, is simple.Lotts is a social media star in the truest sense of the word.

But for all of the mainstream hype, Jennicam's appeal was decidedly NSFW.

We were in this incredibly desperate world where we had all moved away from home, we weren't with the kids that grew up with.

We weren't with our families, and we were in this huge world of billions of people, and we needed to create our little tribes."People in the adult camming business consistently draw the connection between online social networks like Facebook and the work that they do.

Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.

At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.