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Perhaps the most important — and inexpensive — strategy is to rank high for your preferred keywords on the main search engines in “organic” or “natural” searches (as opposed to paid ads).

Search engines send robot “spiders” to index the content of your webpage, so let’s begin with steps to prepare your webpages for optimal indexing.

While some small business owners still think that social media is just a “trend,” social media marketing has proven to be an excellent and cost-effective way to promote your small business.

After all, social media allows you to personalize your business brand and develop business relationships with both potential and current customers.

It’s no wonder there are so many opportunities to connect with others and grow your small business at the same time.

When you register, use the same email address that you use for your business Twitter account, as you will be able to share your pins more easily.This article is designed to introduce you to website promotion — getting consumers to come to your website.It gives you the basic information, which you can then explore through links to other resources, many of them free.Keep in mind that many of Twitter’s marketing strategies also apply to Facebook.And remember: Your objective, at least initially, is to build relationships with potential clients, not to make direct sales.